100 Best Claude Prompts for Writing, Research, Business, and More

A curated collection of 100 Claude prompts tested for quality — covering writing, research, analysis, coding, business, and marketing. Copy, customise, and use immediately.

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How to Get the Most From These Prompts

Replace everything in [square brackets] with your specific information. Claude responds best to detailed, specific context. These prompts are organised by use case and leverage Claude's specific strengths: precise instruction-following, long-context analysis, natural writing, and step-by-step reasoning.

Writing Prompts (20 Prompts)

1. Long-Form Article

Write a [word count]-word article on [topic]. Audience: [describe precisely]. My specific angle: [your non-generic perspective]. Tone: [analytical/conversational/authoritative]. Include H2 and H3 headings. Use practical examples throughout. No padding.

2. Persuasive Essay

Write a persuasive essay arguing that [position]. Audience: [describe including prior beliefs]. Include: a clear thesis, 3–4 evidence-based arguments, acknowledgement and rebuttal of the strongest counterargument, and a conclusion calling for a specific action or change of view. Length: [word count].

3. Executive Communication

Rewrite the following for a senior leadership audience. Requirements: lead with the recommendation, cut hedging language, under [word count] words. Original: [paste text]

4. Professional Bio (Three Lengths)

Write professional bios for [name/role] in three lengths: (1) 50-word social bio, (2) 150-word website bio, (3) 300-word speaking bio. Key facts: [list achievements and credentials]. Tone: confident and factual. No clichés.

5. Writing in My Voice

I will share 2–3 samples of my existing writing. After reading them, write a [type of piece] on [topic] that matches my voice. Pay attention to: sentence length, vocabulary, argument structure. Samples: [paste samples]. Now write: [describe the piece]

6. Case Study Narrative

Write a case study narrative about [situation]. Format: engaging narrative prose, not bullet points. Include: the challenge, the approach with reasoning, results using only these numbers I am providing: [list real metrics], and 2 lessons learned. Length: 600–800 words.

7. Opinion Piece

Write an opinion piece arguing [position] for [publication type]. My personal evidence: [describe genuinely]. Target reader: [describe]. Length: ~800 words. Tone: direct and confident. Take a real position — not a balanced both-sides summary.

8. Technical Documentation

Write technical documentation for [feature or system]. Audience: [developer/end user/admin]. Sections: overview, prerequisites, step-by-step setup, common issues, and quick reference. Tone: precise and direct. Details to include: [list]

9. Simplify Dense Content

Rewrite this text for a non-specialist audience. Maintain complete accuracy. Replace jargon with plain language. Use analogies where helpful. Target reading level: [Grade 8/Grade 10]. Text: [paste]

10. Edit to Match Target Voice

Edit the following text to match the voice of [target publication/brand]. Show changes clearly. Preserve all factual content and intended meaning. Text: [paste text]

11. Argument Strengthening

Review the following argument and suggest: (1) the 3 weakest points needing stronger evidence, (2) one important point I have missed entirely, (3) a more compelling way to frame the central claim. Tell me what to fix — do not rewrite. Argument: [paste]

12. Speech Opening (Three Approaches)

Write three different opening sections for a [duration] speech about [topic]. Approach 1: concrete specific scenario. Approach 2: counterintuitive statement. Approach 3: direct statement of core argument. Each ~150 words. Label which approach each uses.

13. Abstract or Summary

Write an abstract for the following [paper/report/article] in [word count] words. Cover: key question or problem, approach, main finding, and significance. Do not include anything not in the source. Source: [paste]

14. Thought Leadership Outline

Create a detailed outline for a thought leadership article on [topic]. My specific non-obvious point of view: [describe your genuine angle]. For each section: suggested heading, 2–3 key points, and one specific example I should find to support it.

15. Style Transfer

Rewrite the following in the style of [target style — describe specifically, not just "informal"]. Keep the factual content identical. Make it clear what changes you made and why they match the target style. Text: [paste]

16. Letter of Recommendation

Help me draft a letter of recommendation for [person applying for X]. What I genuinely observed: [specific observations with real examples]. Their strongest quality for this application: [describe]. Tone: sincere and specific. Under 400 words.

17. Pitch Deck Narrative

Write the narrative arc for a [number]-slide pitch deck for [what you are pitching]. For each slide: suggest the title, the single main point, and 2–3 supporting points or visual suggestions. The overall structure should tell a compelling story from problem to ask.

18. Simplify for Audience

Rewrite the following for a [5-year-old/high schooler/non-specialist professional/domain expert] audience. Adjust vocabulary, assumed knowledge, and complexity accordingly. Keep all important information. Text: [paste]

19. Workshop Content

Write the content for a [duration] workshop on [topic]. Structure: objectives, agenda with time allocations, content for the main section with 2–3 exercises or discussion questions, and key takeaways. Audience: [describe level and context].

20. Complex Explanation in Depth

Explain [complex topic] to me in genuine depth. I want real understanding, not a surface summary. Assume I am intelligent but unfamiliar with this area. Cover: the core mechanism, how it works in practice, where it gets complicated, and what experts debate. Take the space you need.

Research and Analysis Prompts (20 Prompts)

21. Deep Document Analysis

Analyse the following document thoroughly: (1) identify the main argument and its structure, (2) evaluate the strength of the evidence, (3) identify unstated assumptions, (4) note logical weaknesses or gaps, (5) summarise the 3 most important takeaways. Document: [paste]

22. Multi-Source Synthesis

I will share [number] sources on [topic]. After reading all of them, synthesise: (1) key themes they share, (2) where they meaningfully disagree, (3) what they leave unanswered, (4) your overall assessment. Synthesise across them — do not just list each source. Sources: [paste all]

23. First Principles Analysis

Analyse [topic or claim] from first principles. Do not assume the conventional wisdom is correct. Identify: the fundamental assumptions the mainstream view relies on, what evidence genuinely supports it, and where the conventional view might be incomplete.

24. Red Team Review

Red team the following plan: argue against it as strongly as possible. Focus on: the most significant risks underestimated, assumptions most likely to be wrong, and anything not adequately addressed. Plan: [describe]

25. Assumptions Audit

Read the following plan and identify every significant assumption it relies on. For each: state it clearly, classify it as safe/moderate/risky, and suggest one way to test or validate it. Plan: [paste]

26. Self-Critique Request

You just produced this response: [paste Claude's previous response]. Now critique it honestly: what are its 3 weakest points, what important aspect did you not address, and what one change would most improve it?

27. Implications Analysis

If [event or change] happens, what are the most significant implications? Cover: immediate effects, medium-term effects, and longer-term structural effects. Focus on second-order effects. Be specific rather than generic.

28. Source Credibility Review

Evaluate the following sources for [purpose]. For each: assess credibility and potential bias, note limitations on scope or date, assess relevance to my specific question, and suggest how much weight to give it. Sources: [list]

29. Argument Mapping

Map the logical structure of the following argument. Identify: the main conclusion, key premises, intermediate conclusions, and where each inference step is strong or weak. Present as a clear logical structure, not a prose summary. Argument: [paste]

30. Root Cause Analysis

A problem occurred: [describe]. Help me identify the root cause. Push to the underlying system or process failure that allowed this to happen. For each potential cause: explain the causal chain and how to verify it.

31. Hypothesis Testing

I have this hypothesis: [state hypothesis]. Help me think through: (1) what evidence would confirm it, (2) what evidence would disconfirm it, (3) the most important alternative hypotheses, (4) the test that would most effectively resolve it.

32. Data Interpretation

Here is data from [source]: [describe or paste data]. Help me interpret it: (1) what does it actually show versus what is often claimed, (2) most significant limitations on what conclusions can be drawn, (3) what additional information would change the interpretation?

33. Framework Selection

I need to analyse [situation]. What are the 3 most useful analytical frameworks I could apply? For each: explain the framework, what it would reveal about my situation, and any important limitations of applying it here. Situation: [describe]

34. Competitive Landscape

Map the competitive landscape for [product or service category]. For each major category of competitor: describe their positioning, who they target, their main strengths, their key weaknesses. Then identify the most significant white space. Context: [describe]

35. Gap Analysis

I have researched [topic] so far: [summarise your research]. What important (1) questions am I not asking, (2) angles I am not considering, (3) types of evidence I am not looking for?

36. Policy Analysis

Analyse [policy or proposal] from the perspective of its effects on different stakeholder groups. Cover: the stated rationale, the evidence base, significant objections, and most likely real-world effects. Distinguish what is established from what is contested.

37. Industry Analysis

Analyse the [industry/market] from the perspective of someone evaluating [entering it/building in it/investing in it]. Cover: market structure and dynamics, key trends, significant risks, and what a well-positioned player looks like. Context: [describe]

38. Interview Preparation

I am interviewing [type of expert] about [topic]. My goal: [what I need to learn]. Generate 12 interview questions that will surface genuine informative answers. Include foundational questions, probing follow-ups, and questions that might reveal what the expert does not usually discuss.

39. Comparative Analysis

Compare [A] and [B] on these dimensions: [list 4–6 dimensions]. For each: describe how each compares, which is stronger and why, and how important this dimension is for [my specific use case]. Conclude with an overall recommendation. Context: [describe]

40. Steelman Opposing View

I believe [your position]. Give me the strongest possible version of the opposing argument — steelman it, do not strawman it. I want to understand the best case against my position. Do not soften it.

Business and Professional Prompts (20 Prompts)

41. Strategic Options Analysis

I am facing [strategic decision]. Options: [list]. Constraints: [list]. Goals for next [timeframe]: [list]. Analyse each option against my goals and constraints, identify the key trade-off in each, and recommend one with clear reasoning. Think step by step.

42. Board Update

Help me write a board update for [period]. Key metrics: [list with specific numbers]. Performance versus plan: [honest summary]. Key decisions made: [list]. Risks to flag: [be direct]. Ask from the board if any: [describe]. Tone: direct and transparent. 500–700 words.

43. Negotiation Brief

Prepare a negotiation brief for [subject] with [counterpart type]. Include: my walkaway conditions, their likely positions, areas of genuine trade, and 3 specific tactics for this counterpart. Context: [describe relationship, stakes, history]. BATNA: [describe]

44. Hiring Criteria

Help me define clear hiring criteria for a [role]. Include: the 3 most important skills or qualities and why they matter for this specific role, how to evaluate each in an interview, and 2 common hiring mistakes to avoid. Context: [describe team and what they will do]

45. Post-Mortem

Help me write a post-mortem for [project or incident]. What happened: [describe]. What went wrong and why: [honest analysis]. What we did well: [assessment]. What we are changing: [specific actions]. Tone: honest and forward-looking. Will be shared with [audience].

46. Vendor Evaluation Framework

Create a vendor evaluation framework for selecting a [product or service] vendor. Include: 6–8 evaluation criteria specific to our situation, how to weight them, questions to ask vendors about each, and red flags to watch for. Context: [describe]

47. Stakeholder Communication

Write a communication to [stakeholder type] about [topic]. What they need to know: [list]. What we are asking: [describe]. What we are not asking: [describe]. Tone: [appropriate to relationship]. Under [word count] words. Address their likely key concern directly: [describe]

48. Policy Brief

Write a policy brief recommending [policy or intervention] to [type of decision-maker]. Include: problem statement with evidence, proposed solution with rationale, expected outcomes, implementation considerations, and key objections with responses. 600–800 words.

49. Communication Plan

Create a communication plan for [initiative or change]. Audience segments: [list]. For each: what they need to know, when, through what channel, and what response you need. Include: key messages, potential concerns, and a communication timeline.

50. Market Entry Assessment

Assess the opportunity and risks of [company type] entering [market or segment]. Cover: market size and dynamics, existing competitors, required capabilities and where we start from, the most likely path to a viable position, and key risks. Context: [describe]

51. Budget Justification

Write a budget justification for [initiative]. Amount: [describe]. Expected return: [describe using only numbers I am providing: list real numbers]. Alternative if not funded: [describe]. Tone: direct and evidence-based. 200–300 words.

52. Contract Term Explanation

Explain the following contract terms in plain language. For each: what it means, what it requires of each party, whether it is standard, and anything to negotiate or flag to a lawyer. This is not legal advice. Terms: [paste]

53. Org Design Recommendation

Given the following context, recommend an organisational structure for [function or team]. Include: the structure, your reasoning, key trade-offs versus alternatives, and what to watch for in the first 90 days. Context: [describe team, stage, goals, current problems]

54. Performance Improvement Plan

Draft a performance improvement plan for [role] around [specific performance issue]. Include: clear description of the gap, specific measurable targets by [date], support provided, check-in schedule, and what happens at each stage. Tone: direct and fair.

55. Process Improvement

The following process is slow or broken: [describe the process and the problem]. Identify: specific bottlenecks or failure points, the root cause of each, and 3 improvements ranked by ease and impact. Be specific — not generic advice.

56. Data-Driven Pitch

Help me build a data-driven pitch for [initiative]. Numbers I have: [list real metrics]. Do not invent statistics. Structure: problem and opportunity with data, proposed solution, expected return with data, key risks and mitigations, and the ask.

57. Meeting Facilitation Guide

Create a facilitation guide for a [duration] meeting about [topic]. Include: objectives, agenda with time allocations, discussion questions for each section, a framework for reaching a decision, and how to handle common derailments. Attendees: [describe]

58. Competitive Positioning

Help me articulate how [our product] is differentiated from [competitor 1] and [competitor 2]. Our genuine strengths: [list honestly]. Our real weaknesses: [list honestly]. Target customer: [describe]. Draft 3 positioning statements and explain who each would most resonate with.

59. Risk Assessment

Identify and assess key risks for [project/initiative/decision]. For each risk: describe it specifically, estimate likelihood and impact as high/medium/low, and suggest one concrete mitigation. Focus on plausible risks given the context. Context: [describe]

60. Investor Update

Help me write an investor update for [month/quarter]. Key metrics: [list with specific numbers]. Progress against last period's goals: [honest summary]. Challenges: [be honest]. Ask if any: [describe]. Tone: direct and honest, not spin. 300–400 words.

Coding and Technical Prompts (15 Prompts)

61. Architecture Decision Record

Write an Architecture Decision Record for [technical decision]. Include: context and background, the decision made and why, alternatives considered and why rejected, the trade-offs, and consequences to monitor. Decision: [describe]

62. Code Review With Reasoning

Review this [language] code as a senior developer. For each issue: (1) describe what is wrong, (2) explain why it matters, (3) provide a specific fix. Prioritise issues by severity. Code: [paste code]

63. Security Threat Model

Create a basic threat model for [system or feature]. Cover: assets we are protecting, potential attack vectors, which threats are highest risk given our context, and the top 3 security controls to implement. Context: [describe system]

64. Technical Specification

Write a technical specification for [feature or system]. Sections: overview, scope including what is out of scope, detailed requirements, data model or schema, API design if applicable, edge cases, and open questions. Audience: engineers implementing this.

65. Debugging Walk-Through

I have a bug in [language/framework]. Symptoms: [describe]. Relevant code: [paste]. What I have already tried: [describe]. Walk me through a systematic debugging approach — help me understand how to diagnose this type of problem.

*This is the prompt pattern used most often while building ShabelleHub — pasting the actual error output (build logs, Supabase errors) rather than describing the symptom from memory consistently produced a faster, more accurate diagnosis.*

66. Refactoring Plan

I need to refactor [component or system] but cannot do it all at once. Current problems: [list]. Plan a phased refactoring approach: (1) which changes to make first and why, (2) how to make each change safely, (3) how to know when each phase is complete.

67. Test Strategy

Design a test strategy for [system or feature]. Cover: what types of tests to write and why, what to prioritise given limited time, which edge cases are highest risk, and how to structure the test suite for maintainability. Context: [describe]

68. Database Design Review

Review the following database schema. Identify: (1) normalisation issues, (2) indexing gaps, (3) fields suggesting missing tables, (4) anything that will cause performance problems at scale. Schema: [paste schema]

69. API Design Critique

Review this API design for developer experience and correctness. Evaluate: naming consistency, resource modelling, error response design, authentication approach, versioning strategy. Suggest specific changes. API: [paste or describe]

70. Migration Plan

Help me plan a migration from [source] to [target]. Key risks: [list]. Constraints: [downtime tolerance, data volume, team capacity]. Create a phased plan with: each phase's scope, what to validate before the next phase, and a rollback plan.

71. Performance Analysis

Analyse the performance characteristics of this code. Identify: time complexity, unnecessary computational work, memory usage concerns, and the specific change that would produce the largest improvement. Code: [paste code]

72. Incident Post-Mortem Draft

Draft a blameless incident post-mortem for this incident. What happened: [describe]. Timeline: [key events with times]. Contributing factors: [list]. Focus on system and process factors, not individual blame. Draft the timeline, contributing factors, and action items sections.

73. Technical Roadmap

Help me structure a technical roadmap for [system or product area]. Time horizon: [quarters or months]. Business goals it needs to support: [list]. Known technical debt: [list]. Format: quarters with major themes and specific initiatives under each. Note dependencies.

74. Code Generation for Pattern

Write [language] code implementing [design pattern or architectural pattern] for [specific use case]. Explain: (1) why this pattern fits, (2) the key components and their roles, (3) trade-offs versus alternatives. Code should be production quality.

75. CI/CD Pipeline Design

Design a CI/CD pipeline for [project type]. Cover: stages and what runs at each, when to gate on failures, what to deploy where and when, and how to handle rollback. Context: [describe team size, deployment frequency, environments]

Student Prompts (10 Prompts)

76. Thesis Statement Development

Help me develop a strong thesis for [essay topic]. My initial idea: [share rough idea]. Assignment requirements: [paste brief]. Suggest 3 thesis options with different analytical angles. For each: explain why it meets the assignment and what type of evidence would support it.

77. Dense Text Unpacking

Help me understand the following academic text. Step 1: translate the main argument into plain language. Step 2: explain the 3–4 key concepts central to the argument. Step 3: identify what prior knowledge or debate this text responds to. Step 4: what I should take away for my essay on [topic]. Text: [paste]

78. Socratic Learning Session

I want to understand [concept] deeply. Teach me through questions: ask me something, I will answer, and you build on or correct my understanding. Push me to think rather than just telling me the answer. Start with your first question.

79. Essay Structure Critique

Review the structure of my essay. Identify: (1) where the argument loses clarity, (2) any claims needing stronger evidence, (3) where the structure would benefit from reordering, (4) anything missing that a marker would expect. Tell me specifically what to fix. Essay: [paste]

80. Exam Answer Planning

Help me plan my answer to this exam question: [paste question]. Time available: [minutes]. I should demonstrate knowledge of: [relevant topics]. Give me: (1) a suggested structure, (2) the 3–4 most important points, (3) what to prioritise if running short of time.

81. Concept Connection

I have been studying [topic A] and [topic B] separately. Help me understand how they connect: (1) how topic A relates to topic B, (2) where they tension or contradict each other, (3) how understanding the relationship might help with [essay or project].

82. Literature Review Structure

Help me structure the literature review for a [dissertation/paper] on [topic]. Organise: the key themes I should address, the order that makes logical sense, and for each theme: what I should cover and the major positions or debates. I will write the content — I need the structure.

83. Peer Review

Peer review this draft as if you were a [subject] tutor. What mark range would it realistically receive and why? What are the strongest parts? What are the most significant weaknesses? Give specific actionable feedback the writer can act on. Draft: [paste]

84. Revision Quiz Generator

I have been studying [subject/topic]. Generate a quiz of 10 questions that tests genuine understanding, not just memory. Include conceptual questions, application questions, and one question requiring connecting two ideas. Do not give me the answers yet — I will answer, then you review my responses.

85. Research Gap Identification

I am writing a [dissertation/paper] on [topic]. My current argument: [describe]. What are the most important gaps in my argument or research approach? What would a strong critique of this work focus on?

Marketing Prompts (15 Prompts)

86. Brand Positioning Strategy

Help me develop a positioning strategy for [product/company] in [market]. Current positioning: [describe or say "unclear"]. Key competitors: [list]. Our genuine differentiators: [list honestly]. Target segment: [describe precisely]. Suggest a positioning with the highest chance of creating a defensible market position.

87. Homepage Copy

Write homepage copy for [business type]. Sections: (1) hero headline and subheadline, (2) three value propositions, (3) how it works in 3 steps, (4) primary CTA. Audience: [describe]. Be specific about what we do. Avoid: "unlock", "empower", "transform", and similar abstract verbs.

88. Campaign Narrative

Write the narrative for a marketing campaign about [theme or launch]. Target audience: [describe]. Business goal: [specific metric]. Campaign message in one sentence: [your core message]. Should work across email, social, and web, have a clear through-line, and feel genuine rather than promotional.

89. Messaging for Each Stage

Create distinct messaging for each stage of the buyer journey for [product/service]. Stages: Awareness, Consideration, Decision. For each: what the prospect knows and needs to hear, the key message for that stage, and a sample headline or opening. Make the messages genuinely different.

90. Content Marketing Strategy

Outline a content marketing strategy for [company type] targeting [audience]. Include: 3 content themes we should own, the most important content types and why, a realistic production cadence for a team of [size], how to measure what is working, and the single most important asset to create first.

91. Retention Email

Write a retention email for [product/service] customers who have not used it in [timeframe]. Goal: get them to [specific action]. Tone: genuine and helpful, not desperate. Under 200 words. Include the subject line.

92. Market Entry Messaging

We are entering [new market] with [product]. New target customers: [describe — note what is different from current customers]. Write 3 introductory messages for the new segment, each taking a different angle. Explain what each angle is designed to achieve.

93. Win-Back Campaign

Design a 3-message win-back sequence for churned customers. Why they likely left: [describe]. What has changed since: [be specific]. Timing between messages: [describe]. Each message should have a distinct angle — not just the same offer with a different subject line.

94. Launch Announcement

Write a product launch announcement for [what you are launching]. Audience: [describe]. Key features: [list]. What makes this genuinely different: [be honest]. Primary CTA: [describe]. Formats needed: email, one social post, one short website blurb.

95. Competitive Narrative

Help me build a competitive narrative for sales conversations where prospects bring up [competitor]. What we genuinely do better: [list honestly]. Where they genuinely win: [list honestly]. Draft 3 ways to handle this objection, each with a different approach.

96. Customer Success Story

Help me structure a customer success story for [type of customer]. Information I have: [describe]. Format: problem, solution, result. For the result section, use only these specific metrics: [list real numbers]. Length: 300–400 words.

97. Referral Program Message

Write a referral program invitation for [product/service]. Audience: existing happy customers. What they get for referring: [describe]. What the referred person gets: [describe]. Tone: authentic and friendly, not transactional. Under 150 words.

98. Onboarding Email Sequence

Write a 3-email onboarding sequence for new users. Email 1 sent immediately: welcome and one key first action. Email 2 sent Day 3: the most important feature they might have missed. Email 3 sent Day 7: social proof and next-level use case. Each email under 200 words.

99. Positioning versus Competitors

For each of the following competitors, write one sentence where we are genuinely stronger and one sentence where they genuinely win: [list competitors]. Then suggest: given these realities, which segment should we focus on where our advantages matter most?

100. Messaging Hierarchy

Build a messaging hierarchy for [product/company]. Core value proposition: [what you do and for whom]. Primary message: the single most important thing a prospect should understand. Secondary messages (3): supporting points. Proof points: specific credible evidence for each message.

Conclusion

The most effective way to use this collection is to pick the prompts most relevant to your current work, customise them with your specific details, and run them. Prompts with detailed specific context produce output that needs far less editing.

For the underlying techniques, see our Claude Prompt Engineering Guide.

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